We create

In the platforms that matter most to your audience.

Organic-first social media agency

Social media is noisy, overcrowded and unforgiving. For organisations doing meaningful work, the stakes are high.

At Social Firefly, we put organic social at the heart of everything, building the trust and demand that makes your paid activity work harder too. We’re as fluent in reputational risk as we are in what makes people stop scrolling.

Our work is bespoke, strategic and grounded in your objectives. We make social media feel manageable, fun and worth feeling proud of.

Our specialisms: Charity & Non-profits I Health I Sustainability I B2B

The Social Firefly team looking at post-its

More than just strategy

We don’t hand you a plan and disappear. We roll up our sleeves and get stuck in — whether that means managing your whole presence or working alongside your team on the parts that need us most. 

Whether you need day-to-day management, a standout campaign or clear-headed thinking when something threatens your reputation online — we’ll make sure your social media is not only seen, but trusted.

Social media strategy

A smart, insight-led plan built around your goals — and the people you’re trying to reach.

Social media management

Creative content that earns attention, builds genuine trust and sparks the kind of conversation that grows communities.

Social media advertising

Data-driven ads on Meta, TikTok, LinkedIn and Spotify that amplify your organic foundations and turn attention into action.

Social training and speaking

Practical, energising training that upskills your team — and gives them the confidence to show up well online.

Two people facing camera, at a desk in a brightly coloured office. The people are Mel and James, the founders of Social Firefly. Mel is in a dark long sleeved top and James is in a light coloured long sleeve top. Both are smiling.

Why choose Social Firefly?

Founded in 2018 by Mel and James, Social Firefly was built on a different idea of what a social media agency could be. Before founding the agency, both worked in communications at Sussex Police — where reputational risk and crisis communications weren’t a specialism, they were the job. That experience now underpins everything we do: the strategy, the content, the community management and the way we show up for clients when it matters most.

What people say about us

“You could say we have a great relationship with Social Firefly as the LoveBite Team has now worked with them on two previous businesses as well. Above all, the Social Firefly team treated us like partners, not just customers. They were, and are, invested in our success every step of the way.

Mark, UK Director of LoveBite 
Mark, UK Director of LoveBite

“Our campaign, devised with the expertise of Social Firefly, exceeded all expectations for KPIs, beautifully showcasing our new and existing Wood Filler products. We’re incredibly proud of the campaign’s success, which not only resonated with our professional community but also drove a significant increase in sales. A big thanks to everyone involved!”

Jackie, Marketing Director at Toupret UK 
Jackie, Marketing Director at Toupret UK

“James spoke at our crisis comms seminar in June 2025. James was so easy to work with – he met all deadlines on time and delivered exactly what he promised, on brief and on time. James’ talk was hugely practical and packed with useful insights, tools and techniques. James was a clear, articulate, and engaging presenter, and he got great feedback from our delegates.”

CharityComms Team Member 
CharityComms Team Member

“Over the past three years Social Firefly has been pivotal in helping us build our brand awareness and transforming how we connect with global supporters. They have helped us navigate new platforms like TikTok and refine our approach across others. They truly feel like an extension of our team.

Abi Calver, Digital Lead at One Acre Fund 
Abi Calver, Digital Lead at One Acre Fund

“I’ve seen an exponential increase in our social media presence over the last 18 months. It’s made a real impact to the way we engage with the occupational therapy community.”

Odeth, Chair of Council at Royal College of Occupational Therapists 
Odeth, Chair of Council at Royal College of Occupational Therapists