Alt (alternative) text on social media should be standard in 2026. Here’s how to get it right! And the pitfalls you should avoid. Read on for Sarah’s top tips..
Welcome to our blog
We’ll keep you up to date with the latest news, tips, and trends in the everchanging world of social media. Read on, friend…
5 things charity social media managers need in their strategy
From goals to content pillars: the five building blocks of a charity social media strategy.
Spring Clean Your Social Channels
Our top tips to boost your discoverability, strengthen security and make sure your profiles are still working hard for your business.
How to use LinkedIn in 2026: And why it’s still generating real business
LinkedIn is harder than it was. Follower growth is down. Impressions are down. But engagement it up. Here’s what’s working in 2026.
How marketers can still talk about political and social issues on Meta and Google in the EU
Meta and Google have restricted political and social issue ads in the EU. We explain what’s changed and how marketers can adapt.
How to respond to negative comments on Instagram
Not sure how to handle negative social media comments? This guide covers when to respond, how to respond and how to keep your community feeling loved and supported.
The value of organic social (and how to convince your boss)
Organic social gets overlooked. But done well, it builds trust, nurtures community and makes every paid campaign work harder. Here’s how to make the case to your boss.
How to shoot video for social media
These tips will help you show up clearly, confidently and like the social media pro you secretly are.
Ready when it counts: when crisis comms planning isn’t optional
In today’s unpredictable world, having a crisis communication plan is not optional—it’s essential. Here’s a 5-step framework to help your team prepare for the unexpected.
Instagram content is now searchable on Google – here’s how to rank
Whether you’re trying to grow on TikTok, reach more of your ideal audience on Instagram, or simply figure out how to get your posts seen by people who are actually searching for them, the answer lies in one strategy: social media SEO.
Why Employee Generated Content (EGC) Should Be Part of Your Social Media Strategy
Audiences trust people more than logos. Seeing the same friendly faces on your feed — whether they’re packing boxes or heading to a team lunch — makes your brand feel more human and relatable.