Here, we’ll keep you up to date with the latest news, tips, and trends in the everchanging world of social media.
We've been coming to Brighton SEO's Paid Social Show regularly, James even presented ‘How to nail political and social issue ads on Meta’ at the Paid Social Show in April 2023. But this time things have changed, firstly there's a new name, out is the Paid Social Show...
Who needs more hoops to jump through for social media ads? We know you don’t! But whether you like it or not the European Union and Meta are giving you one, and if you don’t comply your ads will not run on Meta at all (in the EU)! Don’t worry though, it’s not too...
Do you use alt text in your social media posts? If not, you need to start. Twitter even prompts users to do so when uploading images to the platform. 📲 Top tip: Set up the image description reminder setting in Twitter to remind yourself to add Alt Text. Here's...
Learn how to make your social media ad campaigns stop the scroll with these insights from BrightonSEO’s Paid Social Show…
Do you have over two years of social media advertising experience? Are you a self-starter, performance driven and creative individual looking to advance your skills within a fast-growing agency? If so, we need to talk! But before that, here’s more info about us....
As new communications tools emerge it is inevitable that humans will look to use them to our advantage - whether for good or for bad. Paid social media advertising is no different and arguably more dangerous than what has come before. In 2015, the Conservative Party...
As the year draws to a close and we say ta-ra to 2022 we thought it was only right to reflect on the last 12 months of Social Firefly. Boy, do we have some things to tell you.. We took on our first full-time employee in January,...
World Ice Cream Day, What If Cats and Dogs Had Opposable Thumbs Day (yep, really!), International Carrot Day - there seems to be a day for everything! And yes, some of them are a great opportunity to get involved in trending conversations and to show the culture of...
Paid and organic go together like.. birds of a feather? Luke Skywalker and Obi-Wan Kenobi? Peanut butter and sweet chilli sauce? (try it, it’s surprisingly delicious). Yes, it’s true. Paid and organic should have a beautiful relationship. Like Jlo and Ben Affleck or...
Let’s face it: no one likes a bragger. So when a business shares a post about their self-declared awesomeness, it’s enough to send any scroller into an eye-rolling meltdown. 🙄 “But, hold up a second,” you say. “How can a business build trust and authenticity without...
*According to a new study from North Carolina State University, Facebook has been mistargeting up to a third of its interest based ads! What does that mean for your advertising campaigns? Okay, let’s not get carried away. This was a small study but it does raise the...