Social media blog

Welcome to our blog

Here, we’ll keep you up to date with the latest news, tips, and trends in the everchanging world of social media.

How to write Alt Text on social media

How to write Alt Text on social media

Do you use alt text in your social media posts? If not, you need to start. Twitter even prompts users to do so when uploading images to the platform.  📲 Top tip: Set up the image description reminder setting in Twitter to remind yourself to add Alt Text. Here's...

How to nail political and social issue ads on Meta

How to nail political and social issue ads on Meta

As new communications tools emerge it is inevitable that humans will look to use them to our advantage - whether for good or for bad. Paid social media advertising is no different and arguably more dangerous than what has come before. In 2015, the Conservative Party...

Social Firefly: 2022 Wrapped

Social Firefly: 2022 Wrapped

As the year draws to a close and we say ta-ra to 2022 we thought it was only right to reflect on the last 12 months of Social Firefly. Boy, do we have some things to tell you.. We took on our first full-time employee in January,...

Why you need a hybrid paid and organic social strategy

Why you need a hybrid paid and organic social strategy

Paid and organic go together like.. birds of a feather? Luke Skywalker and Obi-Wan Kenobi? Peanut butter and sweet chilli sauce? (try it, it’s surprisingly delicious). Yes, it’s true. Paid and organic should have a beautiful relationship. Like Jlo and Ben Affleck or...

The unparalleled power of user-generated content

The unparalleled power of user-generated content

Let’s face it: no one likes a bragger. So when a business shares a post about their self-declared awesomeness, it’s enough to send any scroller into an eye-rolling meltdown. 🙄 “But, hold up a second,” you say. “How can a business build trust and authenticity without...