Social media blog

Welcome to our blog

Here, we’ll keep you up to date with the latest news, tips, and trends in the everchanging world of social media.

The unparalleled power of user-generated content

The unparalleled power of user-generated content

Let’s face it: no one likes a bragger. So when a business shares a post about their self-declared awesomeness, it’s enough to send any scroller into an eye-rolling meltdown. 🙄 “But, hold up a second,” you say. “How can a business build trust and authenticity without...

5 ways psychology should influence your marketing

5 ways psychology should influence your marketing

Originally posted January 2019. Understanding how and why people behave as they do is key to attracting, convincing and converting people with your marketing. It’s not about tricking people into buying your service or product; it’s all about knowing how people behave...

9 super simple ways to come up with content ideas

9 super simple ways to come up with content ideas

Have you got content creators block? It happens to all of us, even the most zingy brains get fuzzy from time to time. Fear not, there’s lots you can do to get your brain a-buzzing!  Here are some of ways the Social Firefly team get their creative juices flowing:...