From goals to content pillars: the five building blocks of a charity social media strategy.
Welcome to our blog
We’ll keep you up to date with the latest news, tips, and trends in the everchanging world of social media. Read on, friend…
Social SEO Explained
Social SEO is all about helping your content be found, not just seen. We explain what it is and 5 tips to put it into action.
LinkedIn company page vs personal profile: where should you focus your efforts?
When it comes to LinkedIn, there’s a question we get asked all the time: Should we be posting from our company page, or encouraging our team to post from their personal profiles? The short answer? Both. But not in the same way, and not for the same purpose. Here’s how...
The power of Instagram Stories: Why they deserve a spot in your strategy
Okay, we get it— with so many different channels and placements, something is bound to slip through the cracks. But before you let it be your Stories strategy, hear us out on why it should be a key part of your Instagram approach.
Refresh, don’t rebuild: simple social media fixes for 2025
New year, new social media channel? No thank you! With 2025 here (gulp), we know you’re likely planning how to level up your social media strategy. But before rushing to create a new TikTok account, take a step back and consider optimising the social media...
12 things we’ve learned from running clients’ socials this year (2024)
As the twinkling lights go up and the countdown to Christmas begins, we’re feeling all kinds of merry and reflective here at Social Firefly HQ. From dazzling social media campaigns to crafting strategies that sleighed across industries, 2024 has been a year packed...
Social media success for live events: a step-by-step guide
Having just wrapped up a whirlwind month of live events (both in person and online), including the Brighton Chamber Summit and RCOT (Royal College of Occupational Therapists) #OTWeek, we’re buzzing with excitement and insights to share! From taking over socials for...
Mastering the Art of Social Media Copywriting: A Comprehensive Guide
Boost your social media game with copy that grabs attention! Get tips for writing punchy, engaging content with clear CTAs and a fun, relatable style.
Diversify your adscape: Spotify and WeAre8 breakthroughs
Meta may be the biggest social media advertising beast but it’s not always the best. Learn how Spotify and WeAre8 can support your goals.
Instagram 101
Learn the Instagram basics from the experts so you’re ready to hit the ground running with your Insta strategy,
5 tips for exceptional community management
Community management is the cornerstone of building strong connections. Read on to discover our 5 tips.