New year, same social media. When the clock struck midnight on 1st January, we didn’t automatically get a fresh start on our social media channels and how they perform. But it is an opportunity to rethink your social media strategy and make sure you’re creating content that’s going to be seen and achieve the results you want!
So where do you start when levelling up your channels?
The first step you need to take is to know and understand your target audience. Who are you creating content for, what are their pain points, and what problem can your product or service solve for them?
In a world where it seems jumping from trend to trend is the only way to reach audiences on social media, it can sometimes feel like we’re losing the focus of the purpose of our social media channels.
So step one is to focus on your audience, not the algorithm.
So, believe it or not, it’s keeping on top of trends. Yes, we know we just said to focus on your audience first but hear us out.
Discover trends, look at examples and assess if these are right for your audience. As a brand, you can’t jump on every trend as it appears, some of them will not suit your brand or resonate with your audience. But being on top of the trends is valuable because there will be ones you can use and it may help you reach people who didn’t know you existed.
We love Hey Orca’s spreadsheet, which is updated weekly and shares what’s trending and how you can use it.
Setting up new platforms…
If you think signing up to TikTok or setting up a Threads account will grow your business, first ask yourself ‘why’. Yes, lots of people are using these platforms, but is your audience there? If the answer is yes, go ahead, but only if you have the capacity to run it effectively.
That’s the other thing when creating new channels, you need to do it well. An extra channel is extra work. Sometimes being able to run one channel effectively will have more value than spreading yourself too thinly across many different social media platforms.
Understand that social media isn’t going to solve everything
We’d love to tell you that you can wave a magic wand, and social media will sell out that event you’re running or get everyone to buy that one product. But unfortunately, that’s not true.
Social media is great for brand awareness, to help new people discover your brand, and educate them about your products and services. But it’s often a cold audience, so you need to warm them up a bit, offering them value and a reason to engage.
You need all of your marketing channels to be working together, so if someone see’s a post on your LinkedIn about an upcoming event, and then you email them about it, you might just get them to sign up to join.
Still need help?
Take a look at our services, from training and supporting you with your social media strategy to working together on your organic or paid social media, we’re here to help you level up your social media presence in 2024.
Sarah has been working in social media marketing since 2013 and joined the Social Firefly team in January 2022. Working with some of our biggest clients she makes content planning and creation look easy while delivering on some of our best performing strategies. Outside of work, she's a keen photographer, dedicated swimmer, a certified foodie, dog auntie and travel lover.