Resources & templates

Templates and guides we use to plan campaigns and handle crises, free to download.

Social media moves fast, and the best teams aren’t the ones improvising in the moment – they’re the ones who prepared for it weeks ago. At Social Firefly, we’ve spent years building and refining the tools we rely on every day, whether we’re planning a campaign from scratch or managing a brand through a difficult 24 hours.

This page is where we share them with you.

You’ll find the same templates, frameworks and planning docs our team uses with clients, covering everything from day-to-day comment triage to full crisis response. No fluff, no theory-heavy guides. Just practical, ready-to-use resources you can drop into your own workflow, adapt to your brand, and start using today.

The Full Shebang

Our full pack of downloads including the Traffic Light System, Crisis Planning Framework, Campaign Planning Template and Meta & Google Restrictions Checklist.

Traffic Light System

A simple red/amber/green framework for triaging comments, mentions and DMs so your team knows what needs an instant reply, what can wait, and what to escalate. Keeps everyone working from the same rulebook instead of guessing in the moment.

Crisis Planning Framework

A presentation which includes a framework for spotting risks before they become crises, planning for the scenarios that matter, and making sure everyone knows what to do when something happens. Gives your team clear roles, ready-to-use plans and a shared approach, so you can respond quickly and confidently instead of making it up in the moment.

Campaign Planning Template

A practical campaign planning template that brings everything into one place, from your campaign roadmap, tasks and timelines to organic and outreach content, paid media, influencers and communities. Keeps your team aligned on what’s happening, when and where, with UTMs and tracking built in so you can see what’s working.

Meta and Google Restrictions Checklist