Social Firefly: 2022 Wrapped

As the year draws to a close and we say ta-ra to 2022 we thought it was only right to reflect on the last 12 months of Social Firefly. Boy, do we have some things to tell you..

We took on our first full-time employee in January, underwent a rebrand ourselves (bye bye Digital Firefly, hello Social Firefly), began working with lots of new clients and broke into new markets. It’s been a wonderfully busy time.

So what were our highlights for 2022?


📈 increased Facebook engagement (on average) by 1,387% for our clients

☕let 79 teas/coffees go cold* while we obsessed over campaigns

🤩reached over 14 million people through Meta ads

🌏ran advertising campaigns in 59 countries, and

🤦forgot to send attachments on 7 emails

Let’s dive into the good stuff

We were proud to support the Royal College of Occupational Therapists (RCOT) with the launch of their new strategy and rebrand in January. Later in the year their Annual Conference and Occupational Therapy Week saw record breaking reach, and we were ecstatic to report an increase in engagements on social media by 305% and increase in website traffic from social media by 86%. We also loved launching their new GIF stickers in November, you can see them here.

We’ve learnt so much working with RCOT over the last two years and feel privileged to be supporting them on their mission to ensure people everywhere value the life-changing power of occupational therapy.

In August 2021 we moved into our first office at WRAP, a great office and coworking space right next to Brighton train station (which we highly recommend if you’re looking!). When we moved in we supported them with paid advertising, then in May 2022 we took on their organic social media. With two accounts, one for their business centre and a second for their cafe and nursery we’ve been getting stuck-in on creating engaging content for two very different audiences. And we’ve seen positive results, with their channels going from strength to strength, generating leads for events and new co-working members.

Their top Instagram post for the year reached over 3,500 people as Nigel toured the business centre.

In November, our first month working with them, our newest and most musical client Brighton Philharmonic Orchestra (BPO) enjoyed a 234% year on year increase in reach. BPO approached us with a need to increase engagement and ticket sales for their 2022/23 concert season, and in our first month we’ve helped them reach more people, increase followers and sell more tickets – we cannot wait to see what the rest of the season brings.

Reporting on an 874% increase in engagement for Toupret, one of our longest standing clients, was a fantastic way to end the year with the professional filler brand we’ve become experts in. We’ve watched them grow alongside us over the years and as social media has changed we’ve adapted too, with their ambassador programme and user generated content seeing incredible results and reaching new construction industry audiences every month, as well as going a little viral with this satisfying video.

This year we also continued our work with Brighton and Hove City Council, from supporting health messaging to encouraging sign ups to Greener Economy courses, the Move for Change initiative and summer holiday activities for children. Achieving over 6 million impressions during 2022 our political and social issue advertising for the city has had a big impact, and we’re proud to continue this important partnership in 2023.

Our work with the BetterPoints app moved beyond Brighton’s Move for Change campaign as we started work on My Journey Wokingham, helping to increase the use of sustainable transport in the Wokingham area by improving app downloads and reaching over 60,000 people.

We also increased our work with One Acre Fund. Having worked on social media advertising with them for the last two years, our scope increased to support them with building a wider supporter audience with organic content too. We’re incredibly proud to work alongside an organisation doing so much for farmers in sub-saharan Africa; achieving a 203% increase in link click through rate in the UK (and 29% increase in the US) while also decreasing cost per link click by 94%.

Throughout the year we continued our work with Brighton based LGBT+ organisation Allsorts Youth Project, helping them to continue reviewing and implementing the strategy we set out with them in 2021.

They’ve experienced real growth on social, especially Instagram, with a 146% increase in new accounts reached. We also trained them on Google Analytics and LinkedIn, and are happy to see key members of the team are a lot more active.

Our curve ball of the year was the wonderful HealthCare International, who trusted us to support them in a new sector (for us) – health insurance. In the summer they acquired Integra Global and MarineSure and we’ve been supporting them with organic and paid social for all three brands. It’s early days but the channels are building, engagement is increasing and we’re reaching new audiences all over the world. Hurrah! 

We also supported some great organisations with training and consultation, including the NHS Lothian Charity, Bricycles, Association of Police and Crime Commissioners, B2B Expos, and multiple not-for-profits through The Foundry.

For Social Firefly it’s been a glorious year and we’re grateful to work with such dynamic, fun and forward thinking organisations. Quite simply, we can’t wait to do more of that in 2023! See you on the other side.

*plus the 3 that went cold whilst writing this wrap up!

Mel is a creative digital marketer who loves working with the public sector, charities and businesses to help them achieve their goals. She's been working in marketing and communications since 2011, and when she's not being a dynamite marketer she loves reading about psychology, travelling, running or hanging out with her daughter Mia.