Deep-dive social media audits
Social media audits that help you make smarter decisions
Keeping on top of social media is no small feat. Algorithms shift, features change, and what worked two months ago might flop next week. When you’re responsible for managing a brands marketing you’re expected to stay ahead of it all — often with limited time and resources.
So how do you know what’s still working, what isn’t and where the real opportunities lie?
That’s where a Social Firefly audit comes in.
Comprehensive AF
We combine stakeholder insight, data-driven analysis and our own social expertise to tell the full story of your channels – what’s landing, what’s lagging and what to do next.
We can audit all your social media channels, or deep-dive into just one, like LinkedIn for Instagram for example, if that’s where your team needs focus.
Every audit includes:
- Scope and context analysis – understanding your goals, audience and internal setup.
- Performance review – digging into platform data, trends and benchmarks.
- SWOT – identifying strengths, weaknesses, opportunities and threats.
- Process review – looking at how your content gets made and shared.
- Recommendations and action plan – clear, prioritised steps with both quick wins and longer-term fixes.
Sometimes our audits are the first step in a long-term partnership. Other times, they’re a one-off deep dive for teams who need an honest, objective view before making big decisions. Either way, you’ll come away knowing exactly where to focus your energy for the biggest impact.
How we do it
No mystery, no jargon. Just a clear, collaborative process that gets you from “we think” to “we know”.
1. Set the scope
We start with a conversation, learning about your organisation, goals and what success looks like for you.
2. Gathering the data
We pull and analyse your historical social data, alongside competitor benchmarking and audience insight.
3. Develop insights
Our team distils the data into actionable insights that drive smarter strategy and stronger results.
4. Share and discuss
We present our findings in plain English (no jargon here), answer questions and help you plan what happens next.
Ready to see your social media more clearly?
We’ll show you what’s working, what’s holding you back, and where the biggest opportunities lie — with practical recommendations you can actually use.
👉 Let’s chat about your audit. Fill out the form below.
Find out how we can help you with your social media
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