Social media speaking & training

James is a Co-founder and Director here at Social Firefly. With over 15 years of experience in the industry, he’s a trusted speaker and trainer for organisations who want to feel more confident, creative and in control on social media — without the overwhelm.

Whether you’re a Marketing Manager upskilling your team or a business owner trying to make sense of social, James is known for his down-to-earth, practical approach. No fluff. No jargon. Just honest advice, real examples, and energy that gets people thinking differently about their content.

James regularly speaks at major events and delivers training for organisations across the public, charity and business sectors. He’s led sessions for:

• Social Lab Meet-up 2025 – Talking about stopping the scroll! The psychology of what works on social media
• Charity Comms Crisis Communications 2025 – Presenting at ‘navigating with confidence’ online event
• Social Media Fest by Social Day 2025 – Taking part in an expert-led AI panel
• Brighton & Hove Business Show 2025 – Workshop on maximising your social media impact on a limited budget
• Sussex Police 2025 – Internal training for the comms team on building trust and engagement online
• Voluntary Organisations Disability Group Marketing & Comms Professionals 2025 – Training on social media analytics and tracking
• BrightonSEO 2023 & 2024 – Talks on political and social issue ads as well as diversifying your adscape
• Brighton B2B Expo 2023 – Live myth-busting and practical tips for business owners navigating social

He also delivers workshops for Brighton Chamber and not forgetting our own channel-specific workshops for businesses and organisations, including those with a focus on LinkedIn and Instagram.

James is all about making social media feel doable — whether you’re just getting started or need to get more from the time you’re already putting in. Expect:

✅ Plain-English advice (no jargon, no pressure)

✅ Actionable tips that teams can put into practice straight away

✅ A relaxed, engaging style that puts people at ease

✅ Training built around your needs and experience (from basic to technical, he can cover it)

✅ Online or in-person training, whichever you prefer

Looking for a speaker who’ll energise your audience or a trainer who gets what it’s like juggling social alongside everything else? Let’s chat. Get in touch at hello@socialfirefly.co.uk